Tonal laying off 35% of their employees

CNBC is reporting that Tonal is laying off around 35% of their employees in an attempt to achieve profitability in advance of a potential future IPO.

Tonal opening New York City Studio and 5 new coaches joining

Tonal is opening a new studio in New York City. 5 new coaches will join the team, and Kendall “Woody” Wood will move to NYC to teach.

Hydrow Creates Million Meter Club – Free rewards for milestones

Hydrow has created their Million Meter Club, where members get free items likes shirts & hats as they row a certain number of meters on their Hydrow.

Lululemon acquires Mirror for $500 million

Lululemon announced today that it would be acquiring Mirror for a price of $500 million.

Peloton to invest $100 million to fight racial injustice and inequity

Peloton will invest $100 million over the next four years to fight racial injustice and inequity in our world and to promote health and wellbeing for all.

Hydrow raises $25 million from investors

Hydrow has raised $25 million worth of new funding from investors to expand its classes as well as push marketing and sales.

SoulCycle & Variis’ at-home bike available for pre-order

SoulCycle’s at-home bike, created through their partnership with Variis, has opened up pre-orders for $2,500.

Peloton resuming Tread sales slowly

Peloton is beginning to resume Tread sales in certain cities & states. So far parts of Colorado, Florida, and Texas are able to make new purchases.

Tonal announces showroom reopening plans

Tonal plans to start reopening some of their showrooms and detailed their plans to keep both their employees and customers safe.

Tonal Marketing – A Pivot during COVID-19

Tonal spoke at a conference regarding the changes in search they’ve seen to bring customers to find and reserach Tonal on the web.