Bloomberg reported today that Hydrow has raised $25 million worth of new funding from investors.
Hydrow plans to use the new funds for a marketing and sales push, along with new content:
The Cambridge, Massachusetts-based startup, which has seen sales jump by 400% during the pandemic, intends to expand rowing content and mat-based strength and yoga offerings, Chief Executive Officer Bruce Smith said in an interview. The proceeds will also help pay for nationwide sales and marketing efforts as it focuses on direct-to-consumer distribution, Smith said.
With this newest round of funrdraising, Hydrow has now raised more than $50 million, and is valued over $100 million.